Bob Dylan gets tangled up in Big BlueThe folk rock icon stars in an IBM commercial that premiered this week in which he talks with the Watson supercomputer about music, love, and, of course, its knack for coming up with smart answers. IBM is trying to push Watson as a key technology service that could help put an end the company’s declining revenues.
(You can see the ad in the Fortune article.)
The problem is that Watson is a big lie. Yes, it can process text and discover that Dylan says the word "love" a great deal. But processing massive amounts of text and discovering statistical patterns is not the same as understanding the text and Watson is certainly not learning anything more than what words show up together. IBM concocted one of those "conversations" between Dylan and Watson which sounds like someone might understand what the other is saying. It is all an attempt to find a use for Watson to help in processing massive amounts of text. But, as I said in an earlier column, people don't really learn by reading and computers certainly don't. Watson is not an AI machine no matter how often IBM says it is.